RSD teamed up with Accor Plus, a premium travel and dining membership programme, and lifestyle creator Tash Invests to deliver a paid amplification campaign across Meta platforms. The collaboration blended long form creator content and short form edits, using both fresh and retargeted ad sets, to drive awareness and membership leads. Eight distinct ad variations were tested, budgets were optimised to favour high performers, and a focus on engaged shoppers ensured we reached a high intent audience.
We amplified TashInvests’ creator-led content through a structured paid-media strategy that combined long-form storytelling with high-impact short-form variations. Working collaboratively with Hoozu ensured seamless creator management and maintained a strong alignment between message, brand, and audience intent. Each creative was launched with precision targeting across high-intent user segments, while ongoing optimisation refined delivery and reduced costs, contributing to the campaign’s competitive CPC performance. Consistent performance monitoring and real-time adjustments kept the content compelling throughout the campaign period, helping to drive substantial engagement, strong link-click momentum, and a growing warm audience now primed for future conversion activity.
