We partnered with Crayola Australia to drive sign-ups for Creativity Week, with a strong focus on lead generation at scale. The campaign leveraged a paid media–led approach, supported by creator content, to maximise reach, engagement, and registrations within a short campaign window. Our work focused on performance optimisation, audience targeting, and scaling results efficiently across key markets.
We built a high-performing paid media framework designed to drive efficient sign-ups at scale while maintaining strong engagement. The strategy combined conversion-focused campaign structures with engaging creative and audience segmentation, ensuring Creativity Week messaging reached educators, parents, and creativity-focused audiences effectively.
