Golden is an ecommerce brand founded by HowToDad, backed by a large and highly engaged organic audience. Despite strong demand, their paid media account wasn’t structured to scale — performance was inconsistent and paid traffic wasn’t contributing meaningfully to overall growth.
They needed a partner who could strip back the noise, rebuild the foundations, and scale what actually worked.
RSD engaged at the end of October and took full ownership of Meta Ads performance.
Our focus was on performance fundamentals:
Every decision was tied back to measurable growth — no vanity metrics, no guesswork.
