RSD partnered with the National Rugby League (NRL) to promote the Pacific Championships through a targeted paid-media campaign on TikTok. The campaign centred on four TikTok videos created by lifestyle content creator Peta Matangi, whose warm, family-focused storytelling and authentic style helped bring genuine community interest and attention to the event. By collaborating with Hoozu on influencer management and deploying strategic paid media, we drove awareness and ticket sales for the championship final.
Through four engaging TikTok videos, we showcased Peta Matangi’s passion for rugby and the excitement of the Pacific Championships. Partnering with Hoozu ensured creative compliance and streamlined influencer management, while a carefully structured paid-media strategy targeted high‑intent audiences and optimised bidding to maximise views and minimise cost per conversion. Daily performance monitoring and iterative creative adjustments kept the campaign fresh and sustained momentum, ultimately driving meaningful engagement and ticket sales
