Pickstar is a platform connecting brands and organisations with sports stars, media personalities, and celebrities. Co-founded by former AFL star Matthew Pavlich and entrepreneur James Begley, the platform focuses on creating meaningful connections between fans, athletes, and businesses.
As a market leader, Pickstar partnered with RSD to maximise marketing performance across multiple channels, with a focus on increasing leads and bookings, improving return on ad spend, and gaining clearer visibility into online and offline customer journeys.
We implemented a data-led, omnichannel digital marketing strategy designed to optimise every stage of the customer journey. The focus was on improving attribution visibility, refining paid media performance, and strengthening engagement through targeted content and remarketing.
By combining performance marketing with detailed tracking and insights, we enabled Pickstar to clearly understand which channels and campaigns were driving both online and offline conversions.
