Seven Seasons

Client

We partnered with Seven Seasons to grow online sales and social following by building their Meta advertising from a standing start, paired with product-led creative, email marketing and site improvements. We tested fast, then consolidated everything into a single scalable CBO sales campaign built around their highest-converting products.

Notable Results.

In the first 90 days, RSD achieved the following:

average ROAS across all sales campaigns

0 +

ROAS on the Stringybark product launch campaign

0 +

increase in revenue

0 %

Revenue up ~170%, across 186 orders (vs 3 months before)
Orders up 37% month one to month three, peaking at 77
Meta drove ~39% of total online revenue
EDM revenue up 164%
Paid Social became the number one traffic channel
700+ new social followers from the giveaway campaign

Strategy & Execution

Our Approach:

We built the Meta account from the ground up, moving quickly from broad creative testing into a consolidated CBO structure focused on proven hero products. Rather than spreading budget thin, we let the platform optimise against one high-performing sales campaign and put our effort into creative volume and product-level insight. That discipline is why the campaigns have held a 4.76x return over three months rather than spiking and fading.

Tactics Used

Rapid creative test, then consolidation into a single CBO sales campaign, more than doubling the ROAS of the initial test
Continuous product-led creative testing, scaling behind hero assets returning 10x or better
A dedicated launch campaign for Stringybark Honey Whisky, the account’s highest ROAS campaign at 7.31x
Founder-led video content that outperformed generic product assets
Brand, traffic and giveaway activity kept in separate campaigns so sales budget is never diluted
EDM sender personalisation and reworked abandonment flows
Monthly reporting across WooCommerce, Meta and GA4, with spend recommendations and projected returns