We partnered with Shiels to optimise paid media performance across Google and Meta, restructuring campaigns and introducing better tracking systems to drive sustainable growth. With a clear focus on ROAS and revenue, our work delivered measurable improvements that scaled efficiently without overspending.
We rebuilt Shiels’ paid media accounts from the ground up, implementing a scalable structure focused on ROAS and segmentation. High-performing search campaigns were launched using insights from Performance Max data, targeting high-intent queries for maximum efficiency. To ensure long-term growth, we introduced clear tracking systems, enabling smarter decisions and more refined optimisations.
Working alongside RSD has had a major impact across all our brands. Their paid media support has gone far beyond day-to-day campaign work, they’ve collaborated with us to build real structure, define strategic priorities, and create scalable systems we can grow with. Their recommendations are always clear, considered, and grounded in what’s going to move the needle. With their support, we were able to increase spend while simultaneously improving ROAS, hitting new performance peaks and ultimately taking the accounts to the next level.
