We partnered with Summi Soda to deliver a complete brand identity and ecommerce website, helping bring their vision to life and position the brand for launch and growth. The goal was to create a distinctive, culture-led brand that resonated with a Gen Z audience, while pairing it with a high-performing Shopify website designed to convert and scale with the business.
Our work focused on translating Summi’s values, beach culture, and energy into a cohesive visual identity, supported by a modern, flexible ecommerce experience.
We approached Summi Soda as a lifestyle brand first and a beverage brand second. The creative direction leaned heavily into Summi’s beach culture, relaxed energy, and modern tone, while ensuring the brand felt premium, confident, and highly recognisable across digital touchpoints.
In parallel, we designed and built a Shopify ecommerce site that balanced visual impact with conversion best practices, ensuring the site not only looked great, but functioned as a high-performing sales channel.
