We partnered with TerryWhite Chemmart to deliver a scalable franchise social media marketing solution across 30 individual stores, with the goal of significantly increasing local reach, engagement, and brand awareness within each store’s community.
Our approach focused on hyper-local content, community relevance, and consistent brand execution, ensuring each store felt personal and recognisable while remaining aligned with national TerryWhite Chemmart branding.
This represents an engagement rate over 6x higher than industry benchmarks, demonstrating the impact of tailored local messaging and community-focused targeting.
We implemented our franchise-first, community-led social media strategy that balanced national brand consistency with local relevance. Each store was treated as its own brand within its community, allowing us to tailor messaging, visuals, and campaigns to local audiences while maintaining a cohesive TerryWhite Chemmart presence.
A key focus was positioning each store not just as a pharmacy, but as a trusted local healthcare partner by highlighting products, services, and the people behind the counter.
