We partnered with The Cheesecake Shop, an iconic Australian dessert brand with over 225 stores across Australia and New Zealand. Together, we built a hyper-local marketing strategy designed to drive in-store growth, elevate online presence, and engage communities at scale.
“Some of the key marketing franchise challenges the stores were having was how to put something online in a professional way. They would post things, but there was really no method to what they were doing. The approach from RSD for me was fresh. It was modern and it made life really easy for our franchise partners. They didn’t have to think, all the hard work was done. I’ve been working within the franchise space for over 25 years, and I haven’t come across any other service like this one. They’ve been a delight to work with, and I can’t recommend them enough.”
– Mark Hanel, The Cheesecake Shop Senior Area Manager
Through tailored local campaigns, optimised social media strategies, and data-driven performance marketing, we equipped each franchise with the tools to connect authentically with their communities. By amplifying The Cheesecake Shop’s heritage of handcrafted desserts with modern digital tactics, we helped strengthen customer loyalty and drive measurable revenue growth across Australia and New Zealand.
The Cheesecake Shop Mackay have been with RSD for about 5 weeks. They make our content we provide to them look amazing. Our sales have increased on last year by 20% each week. They are so professional, keet me updated weekly, prompt with answering any emailed questions. They come highly recommended by The Cheesecake Shop Mackay.
The Cheesecake Shop Mackay
RSD has been instrumental in boosting our sales and deepening our community ties here at The Cheesecake Shop Salisbury. Through their targeted marketing strategies, we’ve not only seen a significant increase in sales but also enhanced customer loyalty and retention. Their efforts have allowed us to build a strong rapport within our community, making our shop a local favourite. I highly recommend their services to any franchise looking to grow its market presence and community engagement.
The Cheesecake Shop Salisbury
Working with RSD has transformed our outreach to the local community here at The Cheesecake Shop Reynella. Their innovative marketing strategies have effectively introduced our unique products to thousands of locals who were previously unaware of our presence. This exposure has been particularly beneficial in maximising the after-school traffic, boosting our sales. RSD’s approach has been a game-changer, and we couldn’t be more pleased with the results.
The Cheesecake Shop Reynella
RSD has played a crucial role in enhancing our visibility and sales at The Cheesecake Shop Elizabeth. Their strategic promotions and focus on our delivery options through platforms like UberEats have increased our sales and customer retention. The targeted campaigns have successfully incentivised repeat business and attracted new customers to our store.
The Cheesecake Shop Elizabeth
The best opening I’ve been a part of in my time at The Cheesecake Shop.
Queensland State Manager, The Cheesecake Shop
